Your business, your way
Digital experiences are now the primary way that people interact and transact with almost every organisation. Applications are at the core of these digital experiences.
Whenever a customer interacts with a company online— whether ordering a meal, refinancing a mortgage, or uploading a family video—the applications that organisations design, build, and operate are the face of that company.
Whether it’s apps that help connect businesses to their customers or apps that help employees do their jobs — F5, in partnership with Zones help deliver and secure extraordinary digital experiences.
Apps are the gateway to your data
Why Application Security Matters: Attackers target applications by exploiting vulnerabilities, abusing logic to gain access to sensitive data, and inflicting large-scale fraud that causes serious business disruption.
Commonly used security controls frustrate users, leading to transaction abandonment and lost revenue—yet they are easily bypassed by motivated cybercriminals.
Security must protect strategic business outcomes, including the customer experience.
How F5 Application Security Solutions Can Help: Protect your apps, APIs, and customers across data centres, clouds, and architectures with adaptive security that disrupts attacker ROI and provides long-standing effectiveness to prevent business compromise.
Deter motivated attackers that attempt to bypass security countermeasures, such as CAPTCHA, MFA, and anti-automation defences, with resilient protection the world’s most valuable brands depend on.
Application Delivery
More than load balancing: BIG-IP Local Traffic Manager enables you to control network traffic, selecting the right destination based on server performance, security, and availability. Full proxy means full power.
Blazing fast SSL: The SSL performance of BIG-IP LTM lets you cost-effectively protect the end-to-end user experience by encrypting everything from the client to the server.
TCP optimisation: The highly optimized TCP/IP stack, TCP Express, combines TCP/IP techniques and improvements in the latest RFCs with extensions to minimise the effect of congestion and packet loss and recovery.
Performance optimisation: BIG-IP LTM can optimize the speed and reliability of your applications via both network and application layers.
Programmability: BIG-IP LTM is programmable, so you can take the visibility and control it provides and immediately act on it using iRules.
Scale and speed: With BIG-IP LTM, you get a sophisticated, enterprise-class load balancer.
Cloud
The challenge? Uncomplicating cloud complexity: Many organisations are accelerating the migration of sensitive and business-critical applications to the public cloud, often across multiple clouds.
In the cloud, app security is on you: Security and visibility in the cloud operates with a shared responsibility model between the cloud provider and you. The cloud provider is responsible for platform-level capabilities and protection, the security of the cloud itself. And you’re responsible for application-level security, as well as what’s happening in the path between the client and the app—the security of your apps in the cloud.
How can F5 help: F5 adds significant capabilities beyond public cloud web application firewall (WAF) solutions.
Automation & Orchestration
Empower DevOps with declarative technology, orchestration integration, cloud templates and more
The F5 Automation Toolchain delivers a process-driven approach to automation. Use the components of the Automation Toolchain to efficiently provision, configure, and manage the services that support your apps.
A declarative approach to automation: F5 Automation Toolchain is a set of automation tools that makes it faster and easier to deploy and configure F5 application services via simple yet powerful declarative interfaces. It includes F5 Declarative Onboarding for layer 1–3 device provisioning, F5 Application Services 3 Extension for layer 4–7 configuration, and Telemetry Streaming for aggregating, normalizing, and forwarding app statistics and events to 3rd-party analytics. The toolchain enables developers to programmatically extend F5 application services—and integrate with CI/CD toolchains, orchestration systems, and 3rd-party ecosystems.
Online Fraud Prevention
Rapid growth of digital channels for consumers to transact and an endless availability of personally identifiable information (PII), including stolen credentials, have increased the risk to your business—and your customers—of falling victim to online fraud.
How F5 Can Help: It’s time for a new approach to online fraud prevention. F5 uniquely protects financial services and online merchants with an integrated platform solution that brings security and fraud teams—and data—together to stop fraudsters in their tracks.
Mitigate bots and abuse: Remove unwanted automation leading to a variety of attacks that cause fraud. Commoditised bots are easy to stop with most solutions. You need better protection to stop sophisticated automated attacks—the source of most fraud costs.

Application traffic management for fast, available apps
Customers and employees expect fast, uninterrupted access to applications wherever they are. Load balancing, security, performance and management services all play into meeting those expectations.
Load balancing: Get sophisticated, enterprise-class load balancing that includes granular layer 7 control, SSL offloading and acceleration
Performance: Improve performance and availability of global apps by sending users to the closest or best-performing physical, virtual or cloud environment
Availability: Accelerate application response time, minimise latency and delays and reduce the number of data round trips necessary to complete a web request.




